How patients here search
Almost nobody in this city searches for a dermatologist. They search for a dermatologist somewhere: a locality, a station, the side of the station they live on. Distance in Mumbai is measured in travel time, and a clinic four kilometres away across the railway line can be further in practice than one eight kilometres up the same line.
On a phone, which is where these searches happen, the first thing on screen is a map with three clinics pinned to it. Below the map come the directories, with Practo and JustDial profiles for the same specialty in the same locality, listing after listing. A clinic's own website, when it appears at all, tends to arrive after both.
That is not a reason to give up on search. It is a reason to be clear about which part of it you can realistically win, and in a city this dense, that part is nearly always the map.
The local pack
Google ranks the map results on three things it publishes openly: relevance, distance and prominence. In a small town, distance does most of the work, because only two dermatologists are within reach. In Mumbai a dozen may sit within walking distance of the person searching, so distance stops separating anyone, and relevance and prominence decide who is shown.
Relevance comes mostly from your categories and the services you list. Prominence comes mostly from how complete and active the profile is, and from what patients say on it. Neither needs an ad budget. Both need setting up properly once, then keeping accurate.
Practicalities
Plenty of Mumbai doctors consult in more than one place: their own clinic in the morning, a hospital or a second clinic in the evening. The site gives each location its own address, timings and map, and says plainly which days you are where. A patient who reaches the right building on the wrong day rarely tries again.
Addresses here run on landmarks, and every suburban station has an east and a west, where the wrong side is a genuine detour. So the directions read the way a patient would give them: nearest station and which exit, the landmark opposite, the building name, the floor, and whether there is a lift.
In parts of the city, parking decides whether a patient comes at all, and an older patient's family will check before they book. If there is parking, the site says where. If there is not, it says that too, and points to the nearest paid lot or suggests an auto from the station.
None of this changes what a site costs. Prices are the same wherever the clinic is, and what a doctor's website costs, and what moves the number is published in full.
Meeting us
For a practice in Mumbai, the first meeting can happen at your clinic rather than on a video call. It is the one thing we can offer a clinic here that we cannot offer a clinic in Kochi, and it is worth doing once.
An hour on site tells us what no questionnaire does: which entrance patients actually use, what the waiting area is like, what the front desk gets asked most. Your directions end up written by someone who has found the door, and your copy by someone who has heard the questions.
We work with clinics right across the city and its suburbs. After that first visit, the rest of the build runs on calls and shared documents.
Work in the Mumbai region
We have built campaign sites for Jupiter Hospital's operations in Thane and Dombivli. A campaign site is not the hospital's main website. It is a focused page built around a single campaign, with one thing for the visitor to do, which is the same discipline as our landing page design work in Mumbai.
It is a clinic's problem at hospital scale: someone nearby, searching, deciding in a minute whether to call. The full hospital site we built for their Indore cancer institute is described on our main page on website design for doctors.
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