Treatment pages
Patients search for the treatment, not the dentist
A physician is found for what they are. A dentist is found for what they do. Patients type dental implants, braces and aligners, root canal treatment, crowns, teeth whitening and wisdom tooth extraction by name, often with a city or a price attached, and the page answering that exact search is the one that gets the call.
So each of those six deserves its own page: what the treatment involves, how many sittings it takes, what recovery is like, and what it costs. A single services page listing all six rarely ranks for any of them.
That is why a dental site needs more pages than most, and page count is the biggest thing that moves the price. A single dentist with six treatment pages usually needs the ten-page build rather than the one-page site, as the full cost breakdown for clinic websites explains.
- Home
-
Treatments
- Dental implants
- Braces and aligners
- Root canal treatment
- Crowns
- Teeth whitening
- Wisdom tooth extraction
Prices
Publish your prices
Cost is one of the first things dental patients search, and it arrives attached to the treatment: what an implant costs in India, what aligners cost, whether a root canal is expensive. A practice that answers on its own site keeps the patient who was comparing. One that says call for pricing sends them back to the results.
Nobody expects an exact figure before an examination. A starting fee and a plain line on what changes it is enough.
Whatever figure you publish has to match everywhere a patient meets it: the treatment page, the services on your Business Profile, and what the front desk quotes on the phone. A patient who is given two different prices tends to trust neither.
A fee stated plainly is information. A festival discount on whitening is a promotion, which is the other side of the line, and the twenty-point compliance checklist covers where that line falls for offers and packages.
The before-and-after trap
The gallery every dental site wants, and should not have
No specialty is more tempted by before-and-after photographs than dentistry, because the result is visible, photogenic and precisely what the patient is paying for. The smile gallery comes as a default section on dental website templates.
It is also squarely on the wrong side of the line. A gallery uses patient material to promise an outcome, and dentists are bound by the Dental Council of India's own code of ethics, which restricts advertising and solicitation much as the medical code does. The patient's consent covers their privacy, not your advertising. How the advertising rules work, and where dentists sit in them, is set out in our guide.
What works instead: a diagram of the procedure, photographs of the clinic, the chair and the equipment, a proper introduction to the dentist doing the work, and a plain account of what happens at each sitting. It persuades more slowly, and it is the version you can defend.
Emergencies
Toothache does not keep clinic hours
Emergency dental searches happen at night and on a phone, from someone in pain who wants one answer: can you see me, and when. That changes what the home page has to do before anything else.
Ahead of any photograph or welcome message, the top of the page holds a button that dials the clinic, a plain line on whether you see emergencies and how soon, today's hours, and where you are. If you do not take emergencies, say that there too. A patient who rings at eleven and gets no answer remembers the clinic, for the wrong reason.
The same hours have to agree on your Google Business Profile, which is often where that patient sees them first.
Payments and invoicing
Cosmetic and therapeutic, invoiced differently
Dentistry mixes two kinds of treatment in one chair. A root canal is medically necessary; whitening is cosmetic. For GST the two can be treated differently, which starts to matter the moment a site takes payments: whether whitening can share a checkout with a filling, how each invoice is worded, and what the gateway records against each.
We do not give tax advice. How GST applies to your treatments is for your CA to confirm before payments go live.
What we do is set up the checkout and the invoices to match what your CA tells you, rather than leaving the problem to surface at year end. Online payments are part of the specialist-practice build described on our main page on website design for doctors and clinics.
FAQ